Electronic Arts cancels the EA Play Live event, is E3 2022 at risk?

We are seeing it for two years, events such as the State of Play (on Thursday will be entirely dedicated to Hogwarts Legacy), Square Enix Presents or Nintendo Direct can be issued at almost any time. Interestingly, Electronic Arts has never really entered this dance, limited to its annual show attached to E3 or, recently, the Summer Games Fest, but things have changed .

EA is making blur and counts and confirms the cancellation of the EA PLAY, the event in which annually presented all its novelties. In addition, it promises to focus on the essentials thanks to the presentations of their upcoming productions.

EA Cancels Its Big Summer Announcement Event, EA Play Live

EA PLAY LIVE: A transformation to better?

We remember the last EA Play Live, and the truth is that it was painful: Clearly it was time for EA PLAY to review the communication around these games, to show them when they are ready to do something concrete . * How many teasers of Dragon Age 4 have seen without revealing real images of the game? * Surely too many over the years. Thus, the American publisher announces that you will dedicate appointments to each game when you feel that it is the right time.

We imagine that this should also alleviate the teams, for which this type of meeting was a kind of Hito to achieve, with the design of a demo or a trailer expected to be issued during this type of event on a fixed date.

Is there a risk of a cancellation of E3 2022?

Can we really say that we did not see it coming? No not really. Nintendo was a pioneer with his Nintendo Direct, but nowadays almost all major publishers have their own dedicated live formats , which can be launched at almost any time. Certainly there was an interest from journalists for dialogue with development teams and many business meetings took place at the Los Angeles Convention Center, but in the era of dematerialization and teleworking, this no longer matters, that is, move All this small world during the middle of the planet to see the same as any other player.

So there we have it, E3 As we know it is probably finished and this cancellation of Electronic Arts acts as another nail in the coffin of the ESA. For the future, sure we will have to "count" with Geoff Keighley initiatives such as the Summer Game Fest , who already takes two summers in broadcast and whose editions have not necessarily been very pleasant to follow (on the side of the spectator, or by the editorial part).

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