Rising Wings, Social Contribution Campaign Animal Lives Matter to Start

Rising Wings (CEO Kim Jung-hoon, Rising Wings) signed a business agreement with the animal protection organization life and launched the social contribution campaign 'Animal Lives Matter (ALM)' project on the 14th. It was revealed.

Rising Wings held an agreement with Life to cooperate with the ALM project at the Rising Wings headquarters in Gangnam-gu, Seoul on the 10th. The two employees, including Kang Moon-cheol, vice president of Rising Wings and CEO In-seop Shim, attended.

The ALM project is an animal protection project that means 'animal life is also precious' and is designed for the happy coexistence of animals and humans. Rising Wings signed a business agreement with Life as the first stage of the ALM project. The Rising Wings will issue NFT next month and donate the entire proceeds to life, and life will be used for various animal relief activities, including long cats.

The ALM project is responsible for 'Team Happy Paws', which was joined by Rising Wings developers, focusing on Choi Soo-young. Team Happy Force plans to publish various cat characters as NFT in collaboration with creators who produce cat-related contents such as YouTuber, webtoon writer and painter. It will also show NFT in the form of emblem that embodies the purpose of the ALM project.

Tim Happy Force will also launch the Camping Cat Family, a mobile game with the theme of cats as an extension of the ALM project. Users can meet in the game where the NFT cat characters they purchased in various ways are interacted with in the game, and they can participate in animal protection activities while enjoying games such as purchasing game items for donation.

At the ceremony, PD Choi Soo-young said, We are the people who make games, but we have planned this project in order to have a good influence on the world and contribute to society. We will carry out project activities for various animals through fun games and unique NFTs.